2026-10-06 · 8 min
Cross-Border Ecommerce: Selling into North America and Australia
Fulfillment, payments, taxes and marketing basics for brands expanding their ecommerce into the US, Canada and Australia.
Fulfillment first
A 3PL or global fulfillment partner close to your customers is what makes cross-border selling work. Fast delivery and easy returns build trust in a new market.
Payments and taxes
Each market has its own rules.
United States and Canada
Sales tax and GST/HST depend on where the customer lives. Use checkout tools that calculate them automatically.
Australia
GST applies to many low-value imports. Show prices with tax included, as Australian shoppers expect.
Marketing per country
Separate campaigns, creatives and landing pages for each country let you scale the markets that work and cut the ones that don't.